#15 Shift to Web3 Loyalty from Web2 w/ Andrew Yang

Dec 19, 2022

🎙️ Today, Michael & Emery talks with our brilliant guest - Andrew Yang. Andrew is a Forbes 30 under 30 alumni, graduate of the University of Toronto and previously worked in technology sales for Toronto-based Joist and GE Ventures under the New Business Creation team as an EIR. Been passionate about Web3 and blockchain since 2015, first as a currency, then how the tech could apply to industrial supply chains and now how it can totally reinvent brand-consumer engagement online. 

Cultos is a web3 loyalty platform to help brands drive the consumer outcomes they want (such as higher LTV, net new-consumers or first-party data) by offering a compelling incentive for consumers using tokens. Loyalty programs have lower and lower engagement particularly with Gen-Z (and now Gen Alpha), and traditional online advertisement just isn't working anymore. Cultos solves that by giving consumers a tokenized reward which they can exchange across any brand (as opposed to points), or cash out immediately. Brands get highly engaged consumers who actively promote their products to their social network and ultimately buy more products. Cultos we work with massive brands MGA Entertainment (Bratz, LOL Surprise!), NBA teams (the San Antonio Spurs) to incentivize strong consumer loyalty across commerce, affiliate commerce, mobile, gaming and influencer channels.

🎯 Topics covered in this episode:

  • Andrew's journey through web3 and Cultos.
  • Web2 vs Web3 loyalty for brands.
  • How does web3 loyalty appeals gen Z.
  • Using web3 loyalty in a metaverse.
  • Andrew's take on Cultos and web3 in forthcoming years.
  • How web3 helps take brand loyalty programs to another level.
  • Andrew's journey as an entrepreneur.
  • Currently trending demands of web3 users.
  • Cultos' integration roadmap for brands.
  • Future opportunities with Sports at Cultos.
  • Other industries that can leverage web3 loyalty programs.

🔗 Guest Links:

  • Be sure to connect with Andrew on LinkedIn, as well as follow on Twitter to engage with him. 
  • Check out Cultos to learn more about them and get early access to the Cultos coin!

🚀 Thanks again for tuning-in to this episode of W3W Podcast!  If you found it insightful, definitely give us a review and help us reach more listeners interested in all things Web3.

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