#4 Embracing Web3 Principles in Web2 w/ Justin Abrams and Mike Rispoli

Sep 9, 2022

🎙️ Today, Michael & Emery talks with our guests, Justin Abrams and Mike Rispoli to uncover strategic approaches when it comes to onboarding a web2 client looking to step into web3 scene and much more.

Justin is a dad, Husband, Founder, and Full Stack Marketing Strategist specializing in SEO. He absolutely obsesses over optimization in all of its forms, throughout his personal and professional life, and aims to provide the greatest value to his partners, customers, family and friends. Over a long successful career, He have had the pleasure of consulting on SEO and Cross Channel Digital Strategy for every vertical and industry, supporting literally dozens of the most recognizable logos on the planet. 

Mike is a creative technologist, product designer and software engineer with over 15 years of experience. He is also the CTO at Cause of a Kind, where his superpower is taking any idea and helping turn into a powerful MVP that grows and scales. Mike specializes in headless & serverless architectures.

Cause of a Kind solves complex business problems for entrepreneurs, innovators and mission driven organizations with software and web solutions. They bring decades of Web2 talent to a new Web3 world and provide end to end full stack web engineering as a service to customers. Cause of a Kind is equally passionate about environment and climate impact, and are a mission driven business, looking to support other mission driven businesses in their digital evolution!

🎯 Topics covered in this episode:

  • Taking traditional Web2 business to Web3.
  • Incorporating Web3 principles into your existing business.
  • Utilizing ownership & monetization to your advantage.
  • Challenges in finding agencies with the same vision.
  • Abundance in Web2 vs scarcity in Web3
  • Attract the right client and repel the wrong ones
  • Effective altruism
  • Bright side of crypto winter
  • Role of SEO in Web3 - continuous optimization

🔗 Guest Links:

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